Foundations of a Great Brand

“The foundation is the part that your entire house is built on, and your brand is no different. A lot of people tend to put the cart before the horse. They want a logo first. How are you supposed to create a logo, which is supposed to represent your brand if you don’t have a brand yet?”

Branding is not a one and done thing, it’s something your constantly working on and improving.

What Branding Is

“A person’s gut feeling about your product, service, or company. ” -Marty Nuemayer

Branding. What is Branding? It’s a massive concept. Although we all have bits and pieces of brand, there is a big picture and it’s about time we took a look at it. Brand is more than a mood board. It’s more than logo. It’s more than an edgy social presence. (Ahem…Wendy’s Twitter Account)

Branding. What is branding? It’s big concept. It’s more than a color palette. It’s more than a logo. It’s more than an edgy social media presence. (Ahem…Wendy’s…Twitter).